Yes, it’s
another skyscraping condominium in São Paulo. Yes it’s in Itaim the
supposedly entertaining but boringly predictable mid to upper class
neighbourhood favoured by expats in São Paulo. Yes, it will contribute to the verticalisation
of São Paulo’s neighbourhoods. And yes, 99,9% of São Paulo’s inhabitants will
never step foot inside.
But it’s beautiful.
Vitra, the apartment
block which poses as a colossal glass sculpture will provide a landmark
building to be proud of, something São Paulo actually has very few. Granted
there are many tall buildings, too many one could argue, but most look identical to the one next to it
which in turn looks identical to the one next to it and the one beyond that.
The sort of “wow” building that you expect to see (and do see) when you travel
to Seoul or Tokyo or Shanghai or New York is strangely missing in the similarly
sized São Paulo. Growth has come first, design a poor second.
So take a
second look at the the plans Daniel Libeskind has for Horácio Lafer Avenue. The
architect better known for his Imperial War Museum in Manchester, The projected
L Tower in Toronto or the Haeundae Park Marina in Busan, Korea is launching his
first ever project in South America. And right here in São Paulo.
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| Artist's impression of Vitra at night |
Vitra has
only one apartment per floor, each with a customized floor plan, plus an
additional two floor penthouse which one of São Paulo’s many millionaires has
no doubt already snapped up. The very smallest apartment will be 565 square meters,
beyond most of our means, but then the project was never designed to be modest.
According to
Libeskind “it represents the unfolding dynamism of a unique place and an
energetic population full of optimism and potential, gesturing openly to a wide
panorama of São Paulo it represents the unfolding dynamism of a unique place
and an energetic population full of optimism and potential, gesturing openly to
a wide panorama of São Paulo”.
Whether you agree or not and whether you like it
or not, Libeskind present to São Paulo’s skyline is already well underway and will
be unveiled in 2013.