Showing posts with label Bradesco. Show all posts
Showing posts with label Bradesco. Show all posts

Wednesday, 18 May 2011

Bradesco's biometric blood vessel recognition



One of the misconceptions in the so-called industrialised world is that developing countries are necessarily less technologically advanced. Wrong.

Having previously written about their drive through banking I risk sounding like a Bradesco corporate evangelist, but their embrace of new security technologies are worthy of another mention. Due to the inordinate amount of local admin I have endured in my first few weeks I have visited at least one branch of most Brazilian banks operating in São Paulo and noticed that Bradesco's ATMs are a little different. Here's a picture of an ATM on Amazonas street right next to my hotel in Vila Olimpia:


You will notice that there is a red contraption on the right hand side. Take a closer look:



What it does is permit the bank to read your vein signature and depending on whether it matched correctly decide whether to allow the transaction to take place. From a user point of view it's quite a simple process once you have registered your blood vessel pattern. When you go to a Bradesco cashpoint you place your hand in the red area and press the "pulso" button. Infrared light will be emitted allowing the machine to record the blood vessel patterns in your hand and match it back to their database.

Nature and biology plays a helping hand (excuse the pun) with veins guaranteed to create intricate anatomical variations both within the same species and in case you were wondering, between different species (your pet would probably struggle with other aspects of the cashpoint anyway). This means the pattern of veins is much more variable from person to person than arteries for example and can be used as a unique identifier. Interesting, huh?

And for you techies the service itself is called Palmsecure and is developed by Fujitsu which also partners with Bank of Tokyo in its home country, Japan. They mention that as it is the deoxidized hemoglobin in the palm vein which absorbs the infrared rays, "the sensor of the palm vein device can only recognize the pattern if the deoxidized hemoglobin is actively flowing within the individual's veins". Technically true but frankly, if your veins are not taking deoxygenated blood back to your heart, you've got a pretty major problem and cashpoint security is going to be the least of your short term worries..

Presumably if there were a cheap way to expand this technology you could get rid of physical money altogether and scan your hand anytime you needed to identify yourself and pay. Wow, how very new, you might say. This year Brazil has snuck one step ahead of us. Wrong again. Palmsecure has been in use at cashpoints for 5 years already as shown by this article and is therefore already old school technology over here..

Wednesday, 13 April 2011

Drive thru banking and churching

Drive thru banking
 
Not only has extremely high traffic levels and lack of parking caused a helicoptor boom in the city, it has also produced some interesting product innovation such as drive-through banking (so you don´t have to park to get out and use a cash point). Bradesco  has 10 such facilities in and around São Paulo - it's certainly not going to help the city smog levels but it's an interesting way to avoid the horrors of parking in São Paulo. I'm told it's been around for years in the US but never seen one in Europe before...

And if that seems kind of boring how about drive-through churches? Yes, churches! This is a very spritiual country and apparently at peak prayer times there's a lot of congestion around templo da Vila Mariana (southern São Paulo) so they launched a drive-thru service! And for those of you who speak Portuguese this is what the local pastor from Igreja Universal (IURD) has to say:


                        "O propósito do pastor Osvaldo Volpini, o responsável pelo lugar, 
                        é atrair quem esteja parado no trânsito e necessite de um apoio 
                        espiritual de emergência."

                        "Tão rápido quanto uma loja de fast food, um pastor do drive-thru 
                        entrega ao motorista um folheto com os horários dos cultos, 
                        faz uma oração e um pedido de oferta à igreja. Coisa de cinco minutos."

I like his business-focused mind. Maybe I'll hire him...

Drive thru Church

It's not just Pastor Volpini these guys from IURD are every advanced - they've got a hallelujah iphone app and an integrated shopping channel on their website. I'm definitely going to see if some of them want to switch businesses...
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