Thursday, 12 March 2015

CalcaThai.com Announces Opening and Becomes First Online Store to sell Thai Trousers in Brazil


A former expat from São Paulo has just launched a Thai pants online store for the Brazilian market. Thai pants are a globally popular functional fashion that are adored both for their comfort and colourful Asian designs and the company claims to be the first in Brazil to focus exclusively on this type of clothing. 


The startup will offer a variety of custom-designed, handmade Thai trousers all available exclusively on their new website calcathai.com. It is offering free shipping to all Brazilian states as part of its push to cover a previously neglected niche in the market. Pierre Larose, the founder, believes one of the reasons they will be popular is the similarity of the climates in the two countries. “In hot weather you want loose and comfortable clothes which are still fashionable and that is exactly what we offer”.


“We're very passionate about our Thai trousers and being able to offer them in a completely authentic way designing them locally and shipping them straight from Thailand,” he says. “By working hard to establish direct relationships with the people who design and sew the pants in Thailand we are eliminating middle men completely, and are able to bring these to our Brazilian market at a very attractive price.“


According to the company, there are multiple ways to wear the Thai trousers, either as a baggy trouser or as a jumpsuit and their website showcases both Asian and Brazilian models combining the clothes with regular street wear. The photos are all shot in natural, green environments and sunny Thai beaches suggesting Calça Thai is offering not just apparel but a lifestyle choice. They will compete in the increasingly popular ethnic clothing segment and rely on their price and uniqueness to gain traction in Brazil.

Loose fitting and lightweight, Thai Trousers are popular with everyone from nature lovers, to yoga and fitness enthusiasts and women moving along in their pregnancy. Thai pants have a unique, recognizable design of beautiful coloured patterns which combines well with plain tops and sandals, making them the perfect addition to a summer wardrobe.

Calça Thai expects to expand their catalog in the months to come both in terms of the colours and patterns available as well as launching entirely new designs. “The early reviews we've been seeing have been encouraging and we are already working on new designs to increase the number of products throughout 2015.”

For more information or to make your order visit http://www.calcathai.com.

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