Monday, 1 December 2014

Livraria Cultura wins award for Best Retail Interior of 2014


Livraria Cultura bookshop was recently recognised as the Best Retail Interior Design at an international design festival held in Singapore.

The store, which was conceived by Studio MK27, beat Harrods and a number of fashion concept stores to win the prize. 

São Paulo is not always associated with innovative buildings but there has been a shift towards more thoughtful constructions in recent years. This time Livraria Cultura brings us a whole new take on the bookstore concept incorporating areas for socialising, relaxing, events as well as the primary functions of reading and purchasing.

Rather than being a transactional place, what has been created is a a beautiful and inviting environment of a multi-purpose nature promoting a "stay and read " culture above purely commercial aims.

Below are some photos of the stunning interior (photos by Fernando Guerra)





And a very nicely executed video presentation:

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