From a rough track with a solitary tree marking its beginning to one of the biggest, busiest, noisiest and tallest avenues on the continent, this is the story of Avenida Paulista.
|1891 - Avenida Paulista is inaugurated|
Its conception goes back to the 19th century and the need for housing onn the perimeter of the city. Central areas such as Praça Republica and Campos Elísios, which today are run down and undesirable, were hot in demand and expensive to live in. And so an avenue was constructed around which rich as well as humble housing could be built. The official name was Avendia das Acácias but the engineer in charge of the project, a certain Joaquim Eugênio de Lima, baptised it Avenida Paulista in honour of the Paulistas. The name stuck.
In 1898 it underwent refurbishment. Pavements were created and four rows of trees were built along the avenue, two on each side.
|Avenida Pualista 1902|
|Avenida Paulista 1902|
In 1909 it had the honour of being the first street in São Paulo to be upgraded to asphalt.
|A car show on Avenida Paulista in 1928|
At the end of the 1920s the name of the avenue was changed to Avenida Carlos de Campos for political reasons. However, the public outcry was such that Avenida Paulista was immediately readopted.
|Avenida Paulista 1935|
Until 1950 it continued to be a residencial area but slowly the increased business needs of the greater city began drawing commerce towards Avenida Paulista.
|Luxury villas belonging to coffee barons and rich immigrants on Avenida Paulista in 1956|
|Avenida Paulista in 1970|
It now serves as an artery to other avenues such as Dr. Arnaldo, Rebouças, 9 de Julho, Brigadeiro Luís Antônio, 23 de Maio and Angélica. Despite the invasion of big business Avenida Paulista is still home to an extraordinary number of residents. Due to its length and height, if it were a city it would have over 200,000 inhabitants and be among the 150 biggest cities in the country comparable to Praia Grande or Boa Vista.
|Avenida Paulista today|