Thursday, 21 November 2013

VIDEO: Worms eat through people's heads in São Paulo anti-drug advert

The Crack Consome ad at the Galeria do Rock, São Paulo

O Crack Consome is a governmental campaign which was launched earlier this year to highlight the dangers of drug use in particular crack cocaine. It used shock tactics in São Paulo by using larvae to eat through the photos of people's heads from the inside.

Filmed at the Galeria do Rock in the centro region of São Paulo, the clip below shows how live worms were made to eat through the poster ads. It's not the most pleasant sensation as you watch them being devoured and transformed into scarred and holey looking people.  But the campaign did win the ad agency Talent a Cannes Lions Prize in 2013

The pictures were actually produced by printing on to dough rather than paper to give the worms an apetite.


stevencombs said...

Once I been to her the employees was completely cool. Nothing but fantastic items to say concerning the physicians and staff members American Drug Rehabber

Azeem said...

There are certainly a lot of details like that to take into consideration. That is a great point to bring up. I offer the thoughts above as general inspiration but clearly there are questions like the one you bring up where the most important thing will be working in honest good faith. I don?t know if best practices have emerged around things like that, but I am sure that your job is clearly identified as a fair game. Both
and girls feel the impact of just a moment?s pleasure, for the rest of their lives.
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