What happened yesterday is something to rival any of the other oddities that we like to post from time to time.
The arrest of a male suspect as part of an early morning drug haul in São Vicente, coastal São Paulo. Nothing uncommon in that. But this particular stash of cocaine was divided into handy easy to use capsules complete with nozzles and branded "Neymar". Yes, Neymar.
When questioned by police over the use of Neymar's image and the accompanying slogan "Boas Festas", the man explained that it served to highlight the product is of the highest quality.
Someone has been studying marketing..
|A police picture of the offending capsules|