Thursday, 26 July 2012

Qatar Airways 24 hours in São Paulo

Qatar Airways has launched a "24 hour in" set of infographics on selected cities around the world.

Below is São Paulo (see if you can spot the MASP, the Copan, Hotel Unique, the Sé Cathedral, Estaiada Octávia Frias de Oliveira bridge, they're all in there amongst the high rises and helicoptors) alongside some other cities I have had the privilege to visit or live in:








The illustrations are by Fernando Volken Togni a young illustrator from Porto Alegre in South Brazil.

Tuesday, 24 July 2012

VIDEO: Inside the cockpit from Rio to São Paulo


If you are one of those people who are curious to see what happens in the pilots cabin during a commercial flight this video is for you. Below is a complete run through of what happens from pre-take off to landing on an Airbus A320 flight between Rio de Janeiro (SBGL-Galeao) Intl and São Paulo (SBGR -- Guarulhos) Intl.

For the airplane geeks amongst us you will appreciate seeing the maintenance status check, walk around, flight preparation, take off, climb, cruise and approach procedure to São Paulo finishing with a 20km crosswind landing at Guarulhos.

Fortunately for those of you who don't speak Portuguese it is all in English:



Below is a copy paste of the top 2 FAQs:

1- What were you thinking at 08:56?
A last minute luggage arrived just after push and start clearance was requested. Ground staff were wondering if would be possible to re-open the cargo door... so I was thinking how bad would be for someone to get to their final destination (in Chile) and find out their luggage was left behind... so I authorized the cargo doors to be quickly opened to put that in....

2- What are the PACKS that you turn off before takeoff?
Packs 1 and 2 are air conditioning machines just like on a car they will steal power from the engines, so we turn them off just prior to takeoff and turn them back on after climb power is set. This will save some fuel and make some extra power available if needed

Monday, 16 July 2012

The new advert for São Paulo's amusement park (Hopi Hari)


Hopi Hari is a fictional country located 80km outside of São Paulo. In reality it's just a theme park, the only "residents" or "Hopius" being the amusement park employees who presumably are fluent in Hopês (Hopi Harian language). However it somewhat incredibly attracts 5 million visitors a year which is more than the Christ the Redeemer statue and Sugar Loaf mountain put together!

Inside Hopi Hari land you'll find delights such as the Klapi Klapi, the Rio Bravo, the Bili Bili as well as the Eiffel Tower ride (out of which someone actually fell and died earlier this year so you might want to think twice about this one). But the star of the show is the new Montezum which is billed as the largest rollercoaster in Latin America.

Below is its new advertising campaign aimed at getting you to confront your fears:


I thought the frightened fish was a cute metaphor for a sushi-mad Paulistano public. Well done Young and Rubicam.

Thursday, 12 July 2012

São Paulo vs Buenos Aires - The rivalry in graphics


Inspired by the hit blog Paris versus New York, a Sampa versus Buenos Aires spin off has been created by Vivian Mota which covers an illustrated vision of the rivalry between South America's two greatest cities: São Paulo and Buenos Aires.

They are good humoured, tongue in cheek comparisons of the best of both cities. You need a little background knowledge of the respective cities and their cultures but if you're lucky enough to have that you will definitely appreciate the these prints.


Below are a selection of my favourites. For those of you who have been paying attention to recent sporting events, the fourth one down is particularly topical. And if you really like them , you can even buy them on the official site.









And the winner is... Sampa, of course!!

Tuesday, 3 July 2012

São Paulo in Statistics: The city's top 11 problems according to its voters



According to Datafolha and looking ahead to the local elections, São Paulo's voters have named the top issues they perceive the city is facing. The biggest problems identified in order of importance are:

Health 26%
Security 16%
Public Transport 15%
Flooding 6%
Education 6%
Transport 6%
Waste / litter  5%
Pavements 3%
Drug trafficking 2%
Housing 2%
Unemployment 2%

This does away with the stereotype that drug trafficking are a major concern for São Paulo residents, in fact the state of the pavements are perceived to be a bigger problem.

Personally I was surprised to see flooding so high up but it is true that the city is badly prepared for the downfalls it receives and for those whose streets are regularly affected it presumably bounces straight to number one priority.

Also interesting for European (or North American) eyes is the fact that unemployment only just scrapes in to the list of problems. If the same survey was carried out in Italy, Spain, Greece or Portugal it would be interesting to compare the percentages..
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