Inside Hopi Hari land you'll find delights such as the Klapi Klapi, the Rio Bravo, the Bili Bili as well as the Eiffel Tower ride (out of which someone actually fell and died earlier this year so you might want to think twice about this one). But the star of the show is the new Montezum which is billed as the largest rollercoaster in Latin America.
Below is its new advertising campaign aimed at getting you to confront your fears:
I thought the frightened fish was a cute metaphor for a sushi-mad Paulistano public. Well done Young and Rubicam.