Monday, 16 July 2012

The new advert for São Paulo's amusement park (Hopi Hari)


Hopi Hari is a fictional country located 80km outside of São Paulo. In reality it's just a theme park, the only "residents" or "Hopius" being the amusement park employees who presumably are fluent in Hopês (Hopi Harian language). However it somewhat incredibly attracts 5 million visitors a year which is more than the Christ the Redeemer statue and Sugar Loaf mountain put together!

Inside Hopi Hari land you'll find delights such as the Klapi Klapi, the Rio Bravo, the Bili Bili as well as the Eiffel Tower ride (out of which someone actually fell and died earlier this year so you might want to think twice about this one). But the star of the show is the new Montezum which is billed as the largest rollercoaster in Latin America.

Below is its new advertising campaign aimed at getting you to confront your fears:


I thought the frightened fish was a cute metaphor for a sushi-mad Paulistano public. Well done Young and Rubicam.

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