Thursday, 25 August 2011

International brand adaptations: Smirnoff

Caipiroska is the vodka based version of the Caipirinha. Another common substitute for the traditional but somewhat harsh cachaça is the Japanese rice spirit saque, at least in São Paulo where there is a heavy Japanese cultural influence. The resulting drink is Caipisake or Sakerinha.

But for Smirnoff the former is more interesting and it makes complete sense that they try and capitalise on the the premixed drinks market not only through Smirnoff Ice but by offering their own capiroska:

Smirnoff Caipiroska Lime and Passion Fruit Flavours
It comes in Lime, Passion Fruit and Red Berry flavours. Here's the TV ad for the Lime version:

See also International brand adaptations: Zara, Burger King and Brasilwagen


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