Monday, 25 July 2011

São Paulo Knit Café advertises via knitted lamp posts

Readers of Discovering São Paulo will remember the post about painted lamp posts (link) scattered around the city. I still don’t know whether this is spontaneous creativity by a handful of individuals or whether there is a reason behind it but a few days ago I found the next level of painted lamp posts. These are knitted lamp posts. Yes, knitted. The street name for this is Yarn Bombing” (bombardeio de novelos in portuguese) or grandma grafitti (grafite da vovó in portuguese).
Here’s a couple of pictures of the lamp posts on Mourato Coleho 678 in Vila Madalena. 

Close up of a knitted lamp post

This tree is knitted too

In this case this is street marketing for the new Knit Café Novelaria. And before you ask what a Knit café is here are some pictures.

Knit with friends on the sofas

Choose your wool and knit away
The idea is you come in, buy some wool, order a coffee and sit down to knit with other members of the local knitting community. I don’t think I’m personally taking up knitting anytime soon but it’s a novel concept :)


Vic said...

This is fabulous! It's tribal, artistic and very relaxing. Maybe I'll open a Knitting coffee in Madrid ...

Unknown said...

Well if you open one, I'll swallow my pride and purchase some fine alpaca wool for my next visit to Madrid...

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