Ok so I’m walking down the street and I glance into a shoestore and see some new Converses I have never seen before. Looking closer I realize they’r e not Converse, they are a different brand, a brand I know very well but don’t associate with footwear… Coca-Cola! Here are the photos I took:
Now being an arrogant Westerner (capital W for emphasis) I immediately assumed these were bootleg and tut tutted - what would The Coca-Cola Company say if they found out. Major brand infringement lawsuit coming your way Mr São Paulo Shoe Shop Owner. But no – I was wrong, these are legitimate, official Coca-Cola products. I can think of a million product areas Coca-Cola could easily move towards but I must say shoes is not high up the list although when you see it it kind of works.
After researching this I have found not only that they are readily available on many Brazilian shoe retailers such as Leader which have fancy ones like these:
but they also have their own website www.cocacolashoes.com.br
And it could be that I don't shop a lot and hadn't noticed till now but until I came to Brazil I didn't realise Coca-Cola had expanded into clothing proper so if you really feel the need you can deck out entirely in Coca-Cola clothing.
Now before you all go off and read another post in disgust, I should inform you that, according to the Coca-Cola freaks out there, there was a time in the 80s when Coca-Cola shoes got fashionable and as we all know.. the late 80s are “in again”. Need I say more, Leader awaits all you moderninhos…
And if not there's always Lou Bega to keep you sweet..